The LogoLounge Guide to Iconic Branding - Bill Gardner

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From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks. This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer. Features include: Expert insights from trend forecaster and LogoLounge founder Bill Gardner Case studies from visionary designers worldwide Frameworks for understanding trends and projecting future visual languages A global perspective from industries, cultures, and design eras Explorations of future brand environments, including AI, the metaverse, and sensory branding 500+ visuals, including logos, identities, timelines, and more This visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.

Książka „The LogoLounge Guide to Iconic Branding" Billa Gardnera, wydawnictwa Rockport to pozycja z kategorii Literatura obcojęzyczna.

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Autor	Bill Gardner
Wydawnictwo	Rockport
Oprawa	Twarda
Liczba stron	216
Wymiary	22,2 × 26 × 1,9 cm
Rok wydania	2026
Data premiery	2026-05-07
Wydanie	1
Rodzaj	Książka
ISBN	9780760398104
EAN	9780760398104
Podmiot odpowiedzialny	Hachette UK Distribution Ltd
Adres	ul. Milton Road, OX11 7HH Didcot, GB